In his book, ‘UZMO’, bikablo co-founder Martin Haussmann provides a simple but very powerful framework for understanding, and using, visualisation as a language. It has three basic elements, that I like to represent as a Venn Diagram:
- Content: what is being communicated i.e. the ideas, messages, concepts
- Design: how content is being visually represented
- Context: the surrounding circumstances and environment that could change how content is interpreted
When I communicate this idea at the beginning of a class, it’s always greeted with a few nods and a few puzzled expressions. But as we gradually build in each layer of the technique and apply it in practice, I return to this framework as a way to plan and then execute our visualisations. Through this journey of theory and practical experience, the penny drops on what this framework means and how it can be used in practice. Let me give you a simple example of how I used this recently.